My name is Liz Staley and I am a student at Ithaca College. My major is Integrated Marketing Communications with a minor in Outdoor Recreation. Being a student at IC has given me a lot of opportunities. I am heavily involved with the college radio station and have participated in various other media-related activities. Along with my love for communications, outdoor adventures have always been a huge part of my life.
One thing that I have always been extremely interested in, is product placement within movies and television shows. The idea of marketers strategically placing soda cans, computers, brand names, and more within programs is overwhelming. It's entertaining to point out product placement when I see it, but at the same time it feels intrusive.
For the next couple of months, I will focus my attention on this topic. I will be reading articles, other blogs, and reporting on my own experiences with various examples and issues of product placement. I am excited for the new information and discoveries. I hope that keeping this blog will help me apply what I learn to my future experiences in the communications field.
