I do have something to admit...I'm addicted to gum. I chew a pack of Extra Polar Ice gum a day. I know it's not the greatest habit to have, especially when around people who think it's rude...but yes, it's my weakness. Why am I admitting this strange addiction? Wrigley has just released a new flavor of gum: Mint Mojito Orbit. Sounds good, right?
Well, not everyone is agreeing. People are saying that the new flavor of gum is trying to appeal to children and teenagers. The article mentioned how pina colada became such a big flavor for candies. The spokesman for the people upset with the new flavor stated his problems with the name: "It's something I'd call mildly reprehensible, and it'll almost certainly lead to others going further. It's sad they need to name it like an alcoholic beverage to sell it."
The spokesperson for the Wrigley gum did bring up the fact that the choices for mint-based flavor names are getting slim. With many flavors such as: bubblemint, sweet mint, and citrus mint, the creative people are started to hit a wall with ideas. The spokesperson also brought up the point that the advertisements for it don't really differ from any of the other ads they made for gum. This helped support his point that they are not trying to target young teenagers and children with their product.
It's always interesting to see what kind of things people get upset about and why in the advertising world.
Check out Jeremy Mullman's article at: http://adage.com/article?article_id=116025
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment