Hey all! I'm here to give you an update on the product placement world. There are many positives and negatives to having a celebrity endorse your product. They attract a lot of consumers, because of their image, talents, and popularity, but they can also hurt your brand if they are not responsible.
One of the main sponsors of Donald Trump's famous show, "the Apprentice LA", is Lexus. While watching the episodes, you can see the contestants being driven around in Lexus cars and SUVs. This sponsorship got turned upside down when Donald Trump was spotted driving around in what reporters think was a Bentley or Rolls. Although the show has lost about half of their audience, Lexus is still not getting the complete sponsorship that they paid for from Trump.
These types of situations and problems can hurt brands and celebrities in the long run. Donald Trump will probably not be asked to sponsor another product, based on his lack of reliability to actually use the product in real life. (This is just my opinion). Right away this news caught my attention. It's interesting to hear when a celebrity doesn't use a certain product that he/she agreed to promote.
If you want to read some articles that are similar to this story I was talking about, check out Jeff Greenfield's articles. He is always on top of what's going on!
Check out: www.productplacement.biz/
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2 comments:
why pick these two things -the zoo podcast is from 2006 and the product placement thing about trump is from january. What sparked your decision to report on them
7 points for the week
typo - 9 points
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