Glacier Cold Beer

Like your beer cold? Well Coors Light does, and I mean they really do. For years they've been positioning themselves as the coldest beer with a refreshing taste. Now, they're moving their marketing tactics up a notch.

It's easy to see that they're trying to get back to their Rocky Mountain background. Their first string of product placements will include mini glaciers that sit on counter-tops at bars. From the glacier you can fill up your glass with an ice cold Coors Light---known as the "Coors Light Super Cold Draft". The exact temperature of this cold cold beer? 28.5 and 31.5 degrees Farenheit. That sounds like the kind of drink that would freeze your heart and brain.

Coors Light's biggest competitor right now is Miller Lite; both companies use a similar brewing process to keep their brews cold and refreshing. Miller Lite is a little ahead in sales, but Bud Light is ahead of both of them. Coors Light is looking to spend over $127 million in advertising this year.

The article also touched on Coors' background of how it used to be a beer that people tried to smuggle over to the east coast.

A really interesting, great article written by Jeremy Mullman; check it out at: http://adage.com/article?article_id=115992