I guess the movie Wedding Crashers may have helped marketers think of new ways to promote their product....Leblon, a company that sells a Brazilian spirit, has decided to place their product at weddings. The rumlike drink that is made from cachaca will be offered at various weddings and important events to help raise awareness of the new drink. The bars that feature the drink at weddings will have a lot of fresh fruit to help hammer in the concept of this exotic, upscale drink.
Leblon is an expensive drink, selling at $25-$30 a bottle. As you can probably tell this is a high price compared to other rums on the market.
Vice President of Sales, Kevin Martin, explained that they wanted to have people try the drink for the first time at a big, exciting party and enjoy its unique taste in a happy atmosphere. Martin also mentioned that there are around 15 places in major cities that are working on deals with Leblon.
I thought it was really creative how the company is placing their product at different weddings and occasion. Even though it might be challenging, it is an excellent idea to test out.
If you want to read the full article by Jeremy Mullman, go to: http://adage.com/article?article_id=116092
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10 points each for weeks 10,11,12
some interesting points - and that gum flavor sounds awful(g) - good tie in of your addiction tho (to gum
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